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Who Asks Who? Trends in Data Sourcing

Planned Giving Marketing,  Relationships

From a fundraiser’s point of view, or course, a perfect world would include all prospects coming directly to the fundraiser or her organization for advice on giving. But numbers indicate fewer potential donors are seeking advice from NPOs and their personnel. They are turning instead to legal and financial professionals.

October 22, 2010 / 0 Comments
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Recognize Your Donors in Print

Recognize Your Donors in Print

Planned Giving Marketing,  Relationships

We recently heard of a non profit mailing out its annual report with a notice inside that read “In an effort to keep our costs low and use our resources to provide more food, we have reduced the size of our Annual Report. Please go to our website for a list of donors, volunteers and community partners.”

November 5, 2009 / 0 Comments
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Treat Your Prospects Like Donors, and Your Donors Like Friends

Treat Your Prospects Like Donors, and Your Donors Like Friends

Planned Giving Marketing,  Relationships

People give when they are ready to give, not when you are ready to sell (i.e., “ask”). So, just because your lead is not ready to buy (donate) today, doesn’t mean they aren’t important. That’s why we develop relationships.

November 20, 2008 / 0 Comments
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Get the Year End Going

Get the Year End Going

Planned Giving Marketing,  Relationships

Helping your donors meet the December 31 tax deadline means that you can plan on staying longer and doing more than just about everyone else — except for your office’s gifts processor.  So plan a nice rest in January (Isn’t there a planned giving conference in the Caribbean, then? There should be…) and get ready for the year-end sprint.

November 19, 2008 / 0 Comments
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How To Make Donors and Prospects Tune Out Without Trying

How To Make Donors and Prospects Tune Out Without Trying

Planned Giving Marketing,  Relationships

With improper messaging you’ll become an unwelcome pest instead of a welcome guest in your donors’ mind.

February 20, 2008 / 0 Comments
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Should I Develop People Skills, or Technical Skills?

Should I Develop People Skills, or Technical Skills?

Planned Giving Marketing,  Relationships,  Self Improvement

Did you know that most companies base 80% of their hiring decision on technical skills, yet 85% of turnover is due to behavioral incompatibility?

June 26, 2007 / 0 Comments
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