That popup demanding contact info for a generic eBrochure? It’s lazy. Your visitors know it. They’ll hand over their junk email and never think of you again. Want real engagement? Offer real value—exclusive content, branded swag, early access. No value, no ask. Simple. Respect the exchange or lose the donor.
Your donors and prospects are online researching – And their numbers are growing. If you don’t have a compelling web presence, you simply do not exist. Here’s why your planned giving website needs to be kept up to date, and how to do it easily!
In a perfect world, all of your benefactors who receive your planned giving mailing will immediately decide it’s a good idea, call their advisor for the go ahead, and then make your institution a gift that changes not only the trajectory of your long-term revenue goals, but your career as well.
Most in philanthropy are not that tech-savvy. And if one does not understand the basics, it’s much too easy to go down a misguided path by taking advice from someone not as much interested in his or her institution’s long-term interest.