We worked with a client that’s a women’s breast cancer foundation with over two million Facebook followers. This is very impressive. So how did they do it?
It’s true — a kid with a kite! There’s a lesson that fundraisers can learn from the history of Niagara Falls — specifically, about a suspension bridge that, from 1855 to 1897, connected the United States to Canada over the roaring waters. This clearly shows how marketing is behind everything. (And, in a roundabout way, the steps you need to take to establish a planned giving program!)
In 1900 they predicted that C, X and Q would vanish from our alphabet. 10 years later it was predicted we would have flying bicycles. The U.S. Congressional Calendar predicts that philanthropic incentives may be legislated out of existence sometime soon. That’s not going to happen. Philanthropy is here to stay!
Your donors and prospects are online researching – And their numbers are growing. If you don’t have a compelling web presence, you simply do not exist. Here’s why your planned giving website needs to be kept up to date, and how to do it easily!
An effective donor story elicits a natural identification in your prospects. “That’s me!” is their response as they read it.
U.S. seniors use the Internet more than their younger counterparts and are the fastest growing sector of the PC-purchasing public. And according to Pew Research, four out of ten seniors now own smartphones, which is more than double than in 2013. And the rate of online adoption also increases with wealth.
Overkill marketing is a simple way to get your prospects tune you out without trying. Don’t make that mistake. Here’s how to market the right way to keep your donors giving year in and year out.
When you market planned gifts, you are trying to persuade people to do something that most of them don’t even want to think about – permanently transfer assets away from their control and that of their families. Here’s how to do planned giving marketing the right way!
The plain, unvarnished truth is that traditional wealth screening tools simply do not work in planned giving. Here’s why nonprofit loyalty matters – and how you can gain it for your nonprofit!
When you hear fundraising advice that sounds to “salesy,” are you someone who thinks, “golly, gee! My fundraising prospects are smarter than that!” Well, I’ve got news for you… they’re not!
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