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Your donors will be asking about SECURE, so you’d better know the facts and be ready with the answers — all of the answers. You need to position yourself as an expert resource.
Fundraising professionals focus on income as a measure of giving ability. The worried fundraiser thinks this way. “The prospective donor won’t give, because she won’t save money by being charitable. I won’t raise enough money to make my annual goals. My charity won’t accomplish its mission, and I’ll lose my job. What am I going to do?”
For the really big gifts, ask for the residue. The $100,000 was appreciated. But the 8.2 million went elsewhere.
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A donor-facing estate planning tool designed to help document charitable intent.
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