Give and Take

We’ve all seen those late-night TV infomercials by high-energy pitchmen selling the same old products year after year since the ’90s: “Operators are standing by!” “But wait, there’s more!” Regardless of what you think about their advertising styles, many of those companies are still around and enjoying hefty bottom lines by selling Showtime Rotisserie Grills, ThighMasters, Snuggies, and Ginsu Knives. And their success rates can be traced to one common denominator… read on.branding.

Bequests are the most popular planned gift. They're also the easiest to receive. And a bequest program is the perfect way to segue into closing other gifts. Bequests Make Up 92% of all planned gifts! Planned Giving, at its most basic, is simply a gift made from a donor’s estate to a nonprofit. And of all the planned gifts (or “legacy gifts”) your donor can make, the simplest one for them to give (and for you to receive) is a bequest. That’s because creating a bequest is as easy as naming a nonprofit as a beneficiary of a retirement plan