CATEGORY

Viken Mikaelian

Viken Mikaelian founded PlannedGiving.com in 1998 and has spent nearly three decades advising and training nonprofit professionals responsible for billions in charitable gifts. He has presented at over 500 fundraising conferences and is widely published on planned giving strategy. Viken is the publisher of GIVING Magazine and founder of Philanthropy.org.
A gold rendering of real estate assets and coins.
Planned Giving Marketing
Viken Mikaelian

Unlocking the Power of Philanthropy Through Real Estate

When most people think about philanthropy, they envision cash donations or planned giving from stocks. But what about real estate? For donors looking to make a lasting impact, Realty Gift Fund (RGF) is leading the way in transforming real estate assets into significant charitable contributions. Realty Gift Fund (RGF) is a qualified 501(c)(3) nonprofit organization, meaning it is a charitable organization that is eligible to receive tax-deductible donations; its primary focus is facilitating the donation of real estate to other non-profit organizations. We sat down with Jay Grab, one of RGF’s experts, to discuss how the organization simplifies these complex transactions and amplifies donors’ legacies.

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Gratitude heart hanging from tree
Planned Giving Marketing
Viken Mikaelian

This Thanksgiving, Develop an Attitude of Gratitude For Your Supporters

When I was a kid, I had to write prompt, heartfelt thank-you notes to anyone who sent me a gift—even when it was my aunt who just passed away, who always sent me the same thing: a pair of Argyle dress socks. As Mom used to say, “They took the time to think about you and send you a gift. You can take the time to say thank you.”

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Man thinking against yellow background with text “Not serious about year-end giving?” suggesting hesitation about nonprofit fundraising decisions
Planned Giving Marketing
Viken Mikaelian

“We’re Not Sending a Year End Appeal This Year.”

Originally published: November 15, 2009 Déjà Vu All Over Again: 2008 Meets 2024 Back in 2008, the economy was in free fall. Nonprofits were panicking. Donor confidence had tanked. I wrote a piece that year urging fundraisers not to pull back on their year-end appeals. I argued that during downturns—especially during downturns—it’s more important than ever to stay visible and keep asking. Well, here we are again. 2024 wasn’t exactly a picnic either. Inflation remained stubborn. The markets shook confidence.

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Stoplights
Planned Giving Marketing
Viken Mikaelian

The Illusion of “New” in Planned Giving Marketing

Several times a year, I get emails or phone calls from clients excited about the latest buzz in planned giving marketing. It usually starts with something like this: “Have you seen the new Widget that Company B just launched? It practically guarantees donors will be knocking down our door. My boss thinks we should buy it. Why don’t you offer something like this?” I’ve been in this industry long enough to know what’s coming next. The “Widget” is rarely—if ever—something

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Giving Magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

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