We worked with a client that’s a women’s breast cancer foundation with over two million Facebook followers. This is very impressive. So how did they do it?
The relationship between fundraisers and donors is like dating. And, just like the dating world, in fundraising, there are duds, and there are keepers. Which kind of fundraiser are you?
“I wonder how many churches and charitable organizations realize that community is one of the greatest gifts they have to offer … and these things are so valuable that people are willing to make their resources available to sustain them. Fundraising must always aim to create new, lasting relationships.” That’s how we make a difference!
It’s true — a kid with a kite! There’s a lesson that fundraisers can learn from the history of Niagara Falls — specifically, about a suspension bridge that, from 1855 to 1897, connected the United States to Canada over the roaring waters. This clearly shows how marketing is behind everything. (And, in a roundabout way, the steps you need to take to establish a planned giving program!)
You know the saying, “The only two things certain in life are death and taxes.” Even after your lifetime, there are many taxes you can avoid. When it comes to taxes and funeral expenses (your final invoice), planning now will go a long way to help your family and friends.
This could be the moment. After years of lobbying by the nonprofit sector, with multiple bills dying in committee, we might actually get legislation this year making permanent an above-the-line charitable deduction for nonitemizers.
Any fundraiser can raise more and larger gifts by using our proven marketing tools, because they get the point across to your donors without stress or hassle. Use this article to learn how to write effective planned giving ads for your non-profit!
In 1900 they predicted that C, X and Q would vanish from our alphabet. 10 years later it was predicted we would have flying bicycles. The U.S. Congressional Calendar predicts that philanthropic incentives may be legislated out of existence sometime soon. That’s not going to happen. Philanthropy is here to stay!
If you’re advertising that annuity rates are about to go down, you’re essentially shouting “Come and get it before it’s too late!” That makes you sound like you’re Kmart, running a Blue Light Special. Leave the CGA rates (charitable gift annuity rates) to wall street!
Your donors and prospects are online researching – And their numbers are growing. If you don’t have a compelling web presence, you simply do not exist. Here’s why your planned giving website needs to be kept up to date, and how to do it easily!
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