CATEGORY
“The appeal letter has had a huge impact! We are starting to get in responses to the appeal — some very positive … and some very angry. We can’t do this again.”
That canned “planned giving newsletter” you’re paying for is viewed by your recipients as a “death brochure” and is going right into the trash. Spend your money wisely. (By Tom Ahern)
The idea of ethics, as an active, engaging, and permeating part of what we do, falls well short of where it needs to be in our daily routine.
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