Patrick O'Donnell

Paper-cut family and justice scale symbolizing estate planning, updating a will, legacy protection, and planned giving decisions
Planned Giving Marketing
Patrick O'Donnell

Eight Reasons It’s Important to Update Your Estate Plan

Most people create a will or trust and never look at it again. But life changes—marriages, births, moves, asset shifts—can render your estate plan outdated and ineffective. Failing to update it may mean your assets go to the wrong person or your heirs face unnecessary stress and taxes. Reviewing your estate plan ensures your wishes are honored and your legacy protected. It’s not morbid—it’s responsible planning.

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Blocks spelling sell and tell as in story selling and telling
Planned Giving Marketing
Patrick O'Donnell

Storytelling is Old. You Need Storyselling.

Storytelling is your nonprofit’s most powerful marketing tool. But everyone else is using it, too. If you want to stand out from the crowd, you need storyselling—a strategic form of storytelling designed to motivate your donors and prospects to action.

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An image of a laptop displaying the word "netiquette" and two cartoon-like thought bubbles on screen, to illustrate a plannedgiving.com post on
Planned Giving Marketing
Patrick O'Donnell

The End of an Error: How to Write an Email That Gets Read

The convenience of sending all those digital communiques zipping through cyberspace with a mere keystroke has caused us to forget some basic rules and best practices about emails — and good communication in general. Here are a few tips that will help your next email not only get read, but make a good impression and maybe even inspire your reader to take action.

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An image of the words "fumbling" written on a white brick wall, to illustrate a plannedgiving.com post on a football family's fumbled estate planning.
Planned Giving Marketing
Patrick O'Donnell

Football, Fumbled Estate Planning, and a $45 Million Tax Bill

If you’ve ever wondered just how important good estate planning is, take a look at this terrifying tale of high-net-worth horror about a family that lost $45 million—nearly half their estate’s value—to federal taxes. The worst part? The massive tax loss could have easily been prevented with some foresight, planning, and expert advice.

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Face and numbers depicting artificial intelligence
Planned Giving Marketing
Patrick O'Donnell

Why Your Nonprofit Should Steer Clear of AI

AI might look enticing, but when you strip away all the hype it’s a ticking time bomb. AI-created content has created some serious problems for its early adopters. Do you really want to lose donations over an easier way to write a caption?

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Older male thinking of choosing executor and trustee
Planned Giving Marketing
Patrick O'Donnell

Choosing an Executor or Trustee

You’ve finally decided to create an estate plan instead of taking the path of Abraham Lincoln, Bob Marley and Aretha Franklin. Congratulations! But how do you choose an executor or trustee? We have a few tips that will help.

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Cross on top of a mountain during sunset in background, for a planned giving article on church fundraising.
Planned Giving Marketing
Patrick O'Donnell

Shrinking Congregations, Smaller Donations

The collection plate is drying up—and too many churches are praying instead of planning. Shrinking attendance, aging donors, and ignored legacy opportunities are putting ministries at risk. This isn’t a crisis of faith; it’s a crisis of fundraising strategy. Packed with real stats, biblical precedent, and blunt advice, this piece is a wake-up call for church leaders: Stop waiting on miracles. Start asking for planned gifts. Because “hope” isn’t a stewardship strategy.

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I didn't take it with me; I had it delivered cartoon.
Beneficiary Designations
Patrick O'Donnell

Beneficiary Designations

Bequests and Beneficiary Designations make up over 92.5% of all planned gifts. And it’s a very simple gift for your supporters to make since it does not affect their cashflow or lifestyle during their lifetime.

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Light Bulbs Depicting Brand Marketing Copywriting
Planned Giving Marketing
Patrick O'Donnell

Copywriting and Branding Essentials

We’ve all seen those late-night TV infomercials by high-energy pitchmen selling the same old products year after year since the ’90s: “Just set it, and forget it!”, “Operators are standing by!”, “But wait, there’s more!” Regardless of what you think about their advertising styles, many of those companies are still around and enjoying hefty bottom lines by selling Showtime Rotisserie Grills, ThighMasters, Snuggies, and Ginsu Knives. And their success rates can be traced to one common denominator: consistent branding.

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A picture of scales and a judge's gavel, to illustrate a PlannedGiving.Com post about dying without a will.
Bequests
Patrick O'Donnell

The Man Who Died Without A Will

Thousands of other Americans don’t have a will. Meet with an estate planning attorney, or use our LegacyPlanner™ for free to create a simple, legal will that’s valid in all 50 states.

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