Someone is Googling you right now.
A major donor deciding where to leave their estate. A foundation program officer reviewing your grant proposal. A board prospect someone just recommended. Your peer institution comparing programs. That executive recruiter evaluating your leadership credentials. The development director at another nonprofit studying what you’re doing.
What they see in the next ten seconds decides everything — funding, reputation, even career opportunities.
The 10-Second Test
Here’s their unconscious checklist:
- Do they think long-term?
- Are they sophisticated?
- Are they built to last?
- Do they really care?
One thing answers all four instantly: A professional planned giving presence.
The top 1% of nonprofits have it. The other 99% don’t.
That’s the line between looking institutional… and looking amateur.
The Hidden Filter
Grantmakers won’t say it outright, but watch who gets funded.
Organizations without visible planned giving presence get quietly filtered out.
The logic is simple—and brutal:
No planned giving presence → No long-term vision → No serious funding.
And donors think the same way.
Put two nonprofits side by side for a $2 million estate gift:
- Nonprofit A: Clear legacy giving presence
- Nonprofit B: “Call us for information”
The decision is made before anyone picks up the phone.
The Multiplier Effect
Here’s what most nonprofits miss:
Planned giving presence doesn’t just attract bequests. It lifts everything.
- Major donors trust you with bigger gifts.
- Annual donors feel more confident.
- Funders see permanence, not panic.
Visibility signals stability. Stability drives trust. Trust drives gifts.
Every gift gets bigger when you look built to last.
The 99% Trap
Without planned giving presence, you enter a silent spiral:
No presence → Donors assume instability → Funding declines → Actual instability.
A slow slide—and completely avoidable.
Your board sees it too. They view peer organizations. They notice who looks ready… and who doesn’t. So do other nonprofits. So do search committees. So does everyone in your professional network.
What impression are you giving them?
Change Everything in Days
The distance between the 99% and the 1% isn’t years of development work. It isn’t a massive budget. It isn’t hiring a planned giving officer.
It’s a professional digital presence that signals you’re ready for tomorrow.
From overlooked to chosen. From “maybe later” to “absolutely yes.”
For $995 a year, you stop being Googled… and start being chosen.
Every day you wait, someone decides you’re not ready.
The real question isn’t whether you need planned giving presence.
It’s whether you’ll join the top 1% this week— or let another donor, funder, or board member quietly write you off.
