Planned Giving Tomorrow Archive

Summer 2010

Note: This issue is 9x12 and will therefore print at a reduced size. You may also have to adjust your print settings to 90%. Contact us for hard copies via US Mail.

• Marketing Planned Gifts to Financial Advisors? I Don’t Think So.
• Who’s Afraid of Real Estate?
• Double Your Salary in the Next Five Years.
• Negotiation 101: How Both Sides Win.
• How to Market a Gift Annuity to Someone Who Doesn’t Want One.
• Planned Giving Newsletters That Work.
• Celebrating a Bequest With Respect and Care.
• Starting a New Gift Planning Program? Begin With the Essentials.
• Planned Giving: Simple Stuff or Just for Harvard Lawyers?
• And more...

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Spring 2010

Note: This issue is 9x12 and will therefore print at a reduced size. You may also have to adjust your print settings to 90%. Contact us for hard copies via US Mail.

• Kathryn Miree: Critical Donor Messages in Turbulent Times
• Parlez-vous Bequest? Viken Mikaelian
• Kelly Rowell: Facebooking
• Mary Hopkins: My Estate Went to the World’s Best Charity... and All I Got Was This Lapel Pin
• The Top Ten Marketing Realities for Nonprofits... of All Shapes and Sizes
• No-Hassle Gifts the No-Hassle Way. Gayle Union
• It’s Not Your Prospect’s Job to Remember You. Viken Mikaelian
• Making Time for Your Donors (with Joe Tumolo and Sam Caldwell)
• Tony Martignetti on CRUTs.
• Scott Janney on the Estate Tax Accident.
• And more...

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Summer 2009

Note: This issue is 9x12 and will therefore print at a reduced size. Contact us for hard copies via US Mail.

• We discovered who made the first planned gift.
• Is your Non-Profit the next Bernie Madoff?
• Adventures in Fundraising.
• Claire's Q&A Cafe: a chit chat with a small, successful NPO.
• We're not sending out a year-end letter.
• A small NPO's best friend.
• Trends of the times.
• Diagnosis? Financial concussion. Prescription?
• Not so smart.
• Ed and me.
• Is your board fired up?
• Thinking of taking your NPO's newsletter online? Think again.
• Banks throw non profits to the curb.
• No one Googles unitrusts first thing in the morning.

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Winter 2009

• All Annuitants Are Women and They Lie About Their Age!
• Cigarette Smoking Will Not Kill You Today.
• Fundraisers Boost Divorce Rates
• Tainted Money
• Age-Based Marketing: Rest in Peace.
• Where's Your Elevator Speech?
• Nobody Ever Washes a Rental Car.
• Treat Your Prospect Like Donors, and Donor Like Friends.
• And more...

Contributors: Scott Janney, Bill Harrison, Viken Mikaelian, John Foster, Matt Hugg

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Fall 2008

• The End is Near. Again.
• Why Most Planned Giving Marketing Fails.
• Who Are Your Bequest Prospects?
• 8 Top Features of a Planned Giving Website.
• Wear Out Your Shoe Leather, Not Your Chair Cushion.
• To Junk Mail, or Not to Junk Mail.
• Ethics
• And more...

Contributors: Doug White, Viken Mikaelian, John Foster & Staff

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Spring 2008

• How Close is Too Close (Part II).
• Marketing 101 - Back to the Basics!
• Asking for Principal Gifts: 4 Approaches
• They've Done it Again
• Find Your Audience, Then Find Your Money.
• You Can't Guess Response Rates
• And more...

Contributors: Dan Rice, June Stephens, Joseph Tumolo, Bill Harrison, Viken Mikaelian, John Foster

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Winter 2008

• Planned Giving is Not an Important Component of Fundraising.
• You Had me at Bequest!
• The One I Wished Had Gotten Away
• Barriers to Donor Centric Planned Giving Marketing.
• IRA Rollover: A Year Later.
• But My Prospects Are Smarter Than Everyone Else!
• And more...

Contributors: Brian Sagrestano, Deb Blackmore Abrams, Mindy Aleman, Vincent Fraumeni, Viken Mikaelian, John Foster

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Fall 2007

• Are You A Binge [Planned Giving] Marketer?
• How Close is Too Close?
• Convincing Your Boss and Your Board
• Planned Giving Placed on the Back Burner. Again.
• Why Planned Giving Newsletters Don't Get Read.
• What's Wrong With Some Bourbon
• And more...

Contributors: Jerry Rohrbach, Viken Mikaelian, John Foster, Katherine Fritz

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