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But our prospects aren’t old enough for planned giving.
Research data shows that 43% of charitable bequests and 35% of charitable remainder trusts are created by individuals age 55 or younger. Don't let the average age of your prospects be a principal determinant in whether or not you will market planned gifts.
Too young for planned giving? How about: old enough to plan for the future.
(Here is a slide show of interesting planned giving myths that we uncover.)
Survey Results
- 72% of fundraisers contribute to charity
- 3.5% don’t care about politics
- 1.6% Hindu; 5% Jewish; 23% Catholic ; 48% Protestant
- 36% are more than happy with the salary they are earning
- 51% do not care about earning a CFRE
- 18% visit 101+ prospects a year, and they are the top earners (over 100K a year)
- Highest salary is in academics, second in healthcare.
- At the end of a hard day, a glass of wine was preferred two-to-one over a Martini.
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