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Why do we need a planned giving website?
The Internet engages visitors to explore, linger and learn in a way that print materials cannot match. So when prospects visit your planned giving site, they've come to you on their own time, receptive to learning about creative ways to support you. That's the opposite of the direct-mail experience.
The Web has also become our acknowledged source of information: Tax forms? The hours at the Museum? Directions to Peoria? Get it online. For many baby boomers, the rising generation of planned gift prospects, if the information they are looking for does not exist online, it does not exist, period. As your prospects become increasingly Web-proficient, you need to take advantage of the medium that will communicate with them best.