• What works, what doesn’t.
• How to cut through the noise and make your message heard.
• Direct mail vs. electronic mail. The answer will surprise you.
• A simple 12-month marketing calendar you can start using immediately.
• The 21 “touch” approach?
• How to get 90% of the gifts with 10% of the effort.
• Using humor without being crass (i.e., lacking sensitivity, refinement, or intelligence).
• Why storytelling is a powerful marketing tool.
• You can’t deposit “likes” into your bank account (i.e., Social Media).
• How to assess if your marketing is too edgy.
• Learn how to communicate about essential planned giving vehicles.
• Find out which planned gifts offer the best ROI.
• Free downloads, including Board Member Pocket Guide and 10 Elevator Pitches.
• The bad news: the way you think is different than the way your prospect thinks.
• Examples, examples, examples! All real world stuff to inspire you, and your donors.

For many, planned giving is, at worst, an ominous topic, and at best, a boring one. But Viken makes planned giving interesting, relevant, informative, and even humorous.

Planned giving speakers are often dry enough to put a cat on speed to sleep. They talk about software and the technicalities of gift vehicles. Not so in this webinar. This presentation is practical, will inspire action, and comes with a 100% no-snoozefest guarantee.

Expect to take copious notes.