Explainer Planned Giving Videos

One minute of video is worth 1.8 million words.*


Video: the Most Effective Source of Content on the Web

A video captures and holds a donor’s attention within seconds. In fact, studies show video helps increase retention by 94 percent.

This makes video the perfect medium to explain planned gifts. Plus, video content has the highest click-through rate of all digital formats — one of the many reasons we’re featuring more videos than ever on our planned giving websites and landing pages.

While some vendors continue to create unbranded videos, we create personalized planned giving marketing solutions that engage your donors and board members to raise more gifts.

In contrast to generic solutions, you will have:

  • Your logo on cover
  • Your logo on internal slides
  • Your logo on back
  • Choice of male or female narrator


  • Easily explain planned gifts
  • Track donors
  • Post on social media
  • Create email campaigns with higher click-throughs
  • Use during donor visits
  • Tie in with direct mail (planned giving postcards, etc.)
  • Educate team, board, volunteers

Viewers retain 95% of a message delivered in a video versus 10% for text.

Don’t wait for the next big thing — it’s already here. Start using branded planned giving videos to enhance your “ask.”

*Dr. James McQuivey of Forrester Research




Blended Gifts

Beneficiary Designations

Appreciated Securities

Personal Property

Life Insurance

Retirement Plans

QCD (IRA Rollover)

Charitable Gift Annuity

Deferred Gift Annuity

Lead Trusts

Real Estate

Retained Life Estates

Pooled Income Funds

Bargain Sale


Frequent Questions on planned giving videos and how they can be incorporated into your planned giving website or marketing campaign.

Our popular videos help many nonprofits quickly and easily explain planned giving to their prospects. However, since we integrate the videos directly into our clients’ planned giving pages, they blend seamlessly instead of looking like an afterthought. (Frequent Questions)

Copyright Notice: all videos are copyrighted and cannot be used, copied or hosted on any platform without the permission of PlannedGiving.Com. Capturing any video (including above) with third-party tools is prohibited.

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