A planned giving microsite is a simple, dedicated small cluster of pages — essentially a donor-friendly planned giving landing page — where donors can privately explore legacy options — without navigating your entire website, without filling out forms, without talking to anyone until they’re ready.
A Microsite isn’t a full website — it’s a focused, streamlined presence dedicated entirely to planned giving. No navigation clutter, no distractions, no buried pages. Just the information donors need to take the next step.
Whether you’re a large institution looking for a streamlined entry point or a small nonprofit without a full-time planned giving officer, a Microsite meets you where you are.
Built fast. Branded to you. Maintained by us. You don’t build it — we do.
We’ve been doing this since 1998. Over 5,000 nonprofits later, we know what works.
A major donor deciding where to leave their estate. A foundation officer reviewing your grant proposal. A board prospect someone just recommended.
What they see in the next ten seconds decides everything.
Here’s the unconscious checklist every decision-maker runs instantly:
One thing answers all three: a professional planned giving presence.
The top 1% of nonprofits have it. The other 99% don’t.
That’s the line between looking institutional and looking amateur.
Planned giving doesn’t happen on impulse. It happens slowly, privately, and often silently.
Your best planned giving prospects are browsing your website right now — at 10pm, on a Saturday, with no intention of calling anyone. They want to understand their options before they raise their hand.
A Microsite gives them exactly that:
For you, it becomes the anchor for everything else — every email, every postcard, every board presentation, every conversation with a donor who says “send me something I can look at.”
A planned giving mcro website is often the first touch that leads to six- and seven-figure legacy gifts.
One asset. Every channel.
Grantmakers won’t say it outright, but watch who gets funded.
Organizations without a visible planned giving presence get quietly filtered out. The logic is simple — and brutal:
No planned giving presence → No long-term vision → No serious funding.
Donors think the same way.
Put two nonprofits side by side for a $2 million estate gift:
The decision is made before anyone picks up the phone.
Every Microsite is built by our team — not a template you wrestle with.
Works on phones, tablets, desktops, and for donors with bifocals.
Colors, logo, messaging that matches your main site seamlessly.
All major gift types explained — bequests, beneficiary designations, and other non-cash giving options donors ask about.
Real supporters, real motivations. Nothing builds trust faster.
When donors are ready to talk, they can reach you immediately.
Estate planning resources, gift calculators, campaign pages. If you use our LegacyPlanner™, your Microsite becomes the perfect entry point — donors learn here, then take action when they’re ready.
No third-party platforms. No data harvesting. No redirecting donors off your site to complete their plans somewhere else. This is your program, your donors, your data.
The largest wealth transfer in history is underway — and donors are researching online through planned giving pages for nonprofits long before talking to anyone.
If your planned giving presence looks outdated, confusing, or nonexistent, they assume you’re not ready. They give somewhere else.
Meanwhile:
Donors of every age research online before talking to anyone.
Boards and leadership want visible proof that planned giving is active.
Silent donors — the ones who never tell you — need a place to explore privately.
Grantmakers and major donors are quietly filtering you in or out based on what they see.
If you’re a small shop without a dedicated planned giving officer — or if planned giving is something you know you should be doing but can’t prioritize — a Microsite works quietly in the background. It’s the one asset that keeps your legacy message visible even when you’re focused on everything else.
A Microsite isn’t a nice-to-have. It’s the entry point for every legacy conversation you’re not currently having.
Most nonprofits underestimate what a clear legacy gift website really does.
It doesn’t just attract bequests — it strengthens everything:
Visibility signals stability. Stability builds trust. Trust drives gifts.
Every gift grows when you look built to last.
We launched in 1998 — before most nonprofits knew planned giving could happen online.
Since then, we’ve built planned giving marketing systems for over 5,000 organizations: universities, hospitals, faith-based groups, regional nonprofits, national charities.
We don’t sell software and disappear. We build your program, support your team, and help you raise planned gifts.
That’s what we do. That’s all we do.
Turnkey. Proven. Fits any budget.
No big team required. No technical headaches. We build it, brand it, and hand it to you ready to share.
For most nonprofits, yes. A Microsite is a focused cluster of pages where donors can quietly explore legacy gifts without digging through your whole website. Many organizations start with a Microsite and add a larger site later, if they need it.
A full site is bigger—more sections, more content, more customization. A Microsite is lean and fast, built around one goal: helping donors understand planned giving options quickly and comfortably.
It’s built for:
Yes. Most planned gifts start with quiet research. Donors read, compare, and think before they talk to anyone. A Microsite is designed for that first step.
You don’t need much. We build it, brand it, and keep it current. Your team sends us updates as needed; we handle the heavy lifting.
Yes. No third-party platforms, no outside databases, no sharing. Your donors, your relationships, your data.
Not at all. Microsites work for small shops that need impact on a budget, and for large institutions that want a clean, modern experience donors can understand in seconds.
Most Microsites go live in 2–3 weeks. After launch, you get ongoing content and design support so the site stays fresh and aligned with your program.
Please reach out. Note: if you give us your mailing address (or PO Box), we’ll send you a complimentary Planned Giving Gift Comparison Chart.