Bequest Marketing Campaign

Includes: Free Will-Planner (for donors), Landing Pages, Donor Videos, and more. In just days, your organization can launch a complete bequest marketing campaign with a professional landing page, donor-facing tools, and inspiring videos. These ready-to-go planned giving campaign assets are automated, turnkey, and proven to deliver results with almost no effort from your staff.

Bequest Landing Page

Hosted on your subdomain at PlannedGiving.org.
Mobile-friendly and branded with your logo.
Optimized for donor engagement with clear calls-to-action.
Includes a video on the importance of having a will.

LegacyPlanner™ (Online Will Tool)

Includes full Dashboard for tracking commitments.
Donors can create or update wills online in minutes.
Legally valid in all 50 states.

Bequest FAQs

Concise, donor-friendly answers to the most common questions.
Available as both a web page and a downloadable PDF.

Bequest Language

Pre-approved sample text for donors and advisors.
Ensures clarity and accuracy in every commitment.

Codicil Download

Attorney-reviewed template for donors who already have a will.
Allows quick additions or changes without rewriting the entire document.
Downloadable, easy to share.

Estate Planning Guide

Professionally designed and branded with your logo — ready to use on day one.
Ready to use on day one.
Available in both print-ready and digital formats.

Marketing Postcards (4 per year)

Seasonal or thematic designs provided annually.
Target your best prospects with consistent messaging.

Quarterly Reminders from Our Office

Built-in accountability that keeps your bequest campaign moving — no extra staff work required.
Ensures steady progress without adding staff burden.

Legacy Video Library

(25+ Donor-Facing Videos)

Embed up to 2 donor-facing videos directly on your landing page.
Choose from a library of 25+ professionally produced videos.
Motivational, educational, FAQ-style, uplifting, urgency-driven (FOMO/fear), and inspirational themes.
All crafted to spark emotion, inspire confidence, and drive action.

Why This Works

Integrated System
Landing page + planner + outreach = real results.
Scalable
Designed for nonprofits of all sizes.
High ROI
Every element drives conversations, not just clicks.
Opens New Doors
Bequests are the entry point — but this campaign also sparks conversations that lead to other planned gifts such as charitable gift annuities, gifts of stock, and donor-advised funds.
Truly Turnkey
Everything is built, branded, and launched for you — so your campaign runs with virtually no staff effort.

With the Legacy Campaign, you’re not just getting tools. You’re getting a proven system that creates awareness, builds trust, and delivers results.

6,000+ nonprofits. 26 years. Proven results.