Fun Facts on Philanthropy

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  • The nonprofit sector contributed nearly a trillion to the U.S. Economy last year. This number is about 5 percent of the gross domestic product.
  • Only 35% of registered nonprofits file forms 990, 990-EZ or Form 990-PF with the IRS. This leaves many unnoticed.
  • Nearly 30% of the U.S. population volunteered in 2018.
  • Public charities are the largest category of 30 types of nonprofits. Their numbers grew to over 1 million different organizations ranging from arts, culture, education, healthcare and the largest group human service organizations. There is competition there!
  • Only 5.3% of public charities are 10 million or more in size.
  • About 60% of nonprofits do not have a major gifts strategy. And most do not have a planned giving strategy.
  • Most donors do not give for tax benefits. They give to causes they like. But more importantly, they give through people they like. That’s you!
  • The future for philanthropy is bright. According to a new Giving USA report, people are giving more this year.
  • Disproportionate heavy giving happens in December, especially in the last 5 days.
  • An average planned gifts is nearly 200 times a donor’s largest annual gift.
  • Nearly 50% of charities total revenue comes via fees for services and goods while charitable giving accounted for 13%.
  • Religion and education got nearly 50% of all contributions in 2017
  • Nearly 10% of cash donations come from mobile devices.
  • The open rate for nonprofit emails is about 15% and 17%. Click-through rates have fallen across the board, however.
  • U.S. Mail is still more popular.
  • Bequests make up over 90% of all planned gifts. They are easy to market, give, and receive. It’s a gift that costs nothing during donor’s lifetime. Market it as such!
  • Most Americans do not know the term “bequest”. Use: “a gift through your will.” Again, a bequest is the most popular gift.
  • Those fundraisers (that’s you!) who even “dabble” in planned giving earn 50% to 100% more than those who do not.
  • By the time someone is 65, chances of them leaving you in their will decreases to 12%.
  • You won’t get the gift unless you ask!

Bloomerang, National Council of Nonprofits, Capterra, PlannedGiving.Com

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