For many nonprofits, the fundraising appeal provides the backbone for year-end, fiscal year-end, and annual campaigns. The appeal, often a direct mail letter or e-blast, frames the most important concepts surrounding your nonprofit and encourages donors to join the cause. Because an appeal is so essential, fundraisers must begin with a solid foundation for this fundraising strategy. Follow these five elements of effective fundraising appeals as a useful template for all of your upcoming appeals.
Thanks, But No Thanks.
Legacy society member brings girlfriend to all organization events. She also attends events without him. She puts off other members by over-imbibing and being more outspoken than Whoopie Goldberg.