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It’s the Marketing, Stupid.

It’s the Marketing, Stupid.

Marketing Planned Giving,  Planned Giving Marketing

Most nonprofits have a reversed Darwinian approach to new idea generation. Instead of survival of the “fittest” they strive for survival of the “safest.”

December 8, 2019 / 0 Comments
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Planned Giving: It's About Legitimacy

Planned Giving: It’s About Legitimacy

Marketing Planned Giving,  Planned Giving Marketing,  Sustainability

Everyone focuses on the importance of planned giving from a financial perspective. When in fact, it’s about legitimacy and credibility. If you have both, the money will follow.

December 6, 2019 / 0 Comments
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Is December a Time to Plan for Year-End Charitable Giving?

Is December a Time to Plan for Year-End Charitable Giving?

Direct Mail and Planned Giving,  Marketing Planned Giving,  Planned Giving Marketing,  Year-End Giving

Year-end giving appeals are often poorly planned and executed. The best time to begin is between July and September, and making sure that you have a series of “touches” and not just one mailing planned.

November 27, 2019 / 0 Comments
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Start your week with a laugh:

CRATs, nOObs, and Other Acronyms

Bequests,  Marketing Planned Giving,  Planned Giving Marketing,  Relationships

Like cell phones, social media and text messages, acronyms have taken over our lives. But we had planned giving acronyms long before the birth of texts. What else does a CRAT stand for? Read and find out.

November 18, 2019 / 0 Comments
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How I Got into Planned Giving

How I Got into Planned Giving

Marketing Planned Giving,  Planned Giving Marketing,  Relationships,  Self Improvement

People often ask me about my life. What’s my background? Where’s my accent from? Where did I grow up? Where did you meet your wife? One of these days I’ll get around to answering all that… But the most common question I get is, “Viken, how did you get into planned giving?” Answer: By Accident.

July 15, 2019 / 0 Comments
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What’s the True Measure of Wealth?

What’s the True Measure of Wealth?

Bequests,  Estate Planning,  Marketing Planned Giving,  Planned Giving Marketing,  Sustainability

Fundraising professionals focus on income as a measure of giving ability. The worried fundraiser thinks this way. “The prospective donor won’t give, because she won’t save money by being charitable. I won’t raise enough money to make my annual goals. My charity won’t accomplish its mission, and I’ll lose my job. What am I going to do?”

July 5, 2019 / 0 Comments
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New to Planned Giving? Check Out These Resources

New to Planned Giving? Check Out These Resources

Marketing Planned Giving,  Planned Giving Marketing

If you’re new to planned giving, you’re lucky you found this page. Established program? It’s a good refresher and has useful tips for your team.

July 1, 2019 / 0 Comments
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Quiz: Which is More Powerful?

Quiz: Which is More Powerful?

Direct Mail and Planned Giving,  Marketing Planned Giving,  Planned Giving Marketing

“Direct mail is too expensive,” you say. Well, fine. Use something cheaper that does not work nearly as well.

June 27, 2019 / 0 Comments
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Simplicity May Be Complicated, but It’s Key

Simplicity May Be Complicated, but It’s Key

Marketing Planned Giving,  Planned Giving Marketing

You can’t believe how hard it is for people to be simple, how much they fear being simple. They worry that if they’re simple, people will think they’re simpleminded. In reality, of course, it’s just the reverse. ~ Jack Welch, CEO, General Electric

June 14, 2019 / 0 Comments
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“Get a Charitable Deduction Now for a Gift You Make Later”

“Get a Charitable Deduction Now for a Gift You Make Later”

Marketing Planned Giving,  Planned Giving Marketing

It’s hard to explain how a Donor Advised Fund works to a donor. And when you try, they’re yawning. This creative marketing copy helps them get the point.

June 12, 2019 / 0 Comments
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