We’re asked this question often. And since marketing is such a complex field, the answer can certainly be complex. In fact, the definition of success is subjective – and sometimes it is all over the place. But as you know, I believe in not just simplifying, but oversimplifying. So I’m going to answer in trademark PlannedGiving.Com fashion and break it down into basics.
Even seasoned fundraisers sometimes have trouble initiating a conversation. However when you possess the ability to have an effective, engaging conversation, your prospects suddenly turn into donors; your donors turn into repeat donors; planned gifts increase, along with major and annual gifts; and your reputation grows (along with your career).
Most smaller charities and almost all Americans do not understand the importance of a Community Foundation and how it serves the public. Here’s why community foundations are so important, and how they can help your non-profit thrive.