Giving

Mid-level donors are often overlooked when it comes to legacy giving conversations. They’re consistent, loyal, and quietly generous—yet rarely approached for more transformative gifts. That’s a mistake. Years ago, Tom Ligare and his colleagues at Planned Giving Marketing Solutions coined a term for a powerful strategy: Legacy Life Giving. It’s time to bring that concept back into the spotlight—with a modern twist. What Is “Legacy Life Giving”? Legacy Life Giving is a simple but underused technique: The donor purchases a

The article discusses how James H. Davidson, Jr. left his $2.175 million estate to help pay down the national debt, but questions whether this well-intentioned gift truly created a lasting impact given the debt’s enormous size ($34 trillion). It suggests his legacy could have made a more meaningful difference through endowed scholarships or lecture series rather than becoming “a rounding error” in government finances. The piece ultimately emphasizes the importance of strategic giving and planned legacy gifts.RetryClaude can make mistakes. Please double-check responses.

The more you stress your prospect, the more demands you make upon them, the more likely they are bail on you—that’s donor relations 101. Here are some tips on how to keep ‘em sweet. “Don’t Make Me Think!” Whether we’re talking about one-on-one meetings between you and the potential donor, the manner you describe gift plans in your newsletters, or the navigation on your planned giving website, keep it simple. It’s in your own interest gradually to spoon-feed them easy-to-“get” amounts of