Maybe you’re stuck drafting a new appeal. Or perhaps your website looks a little flat. It may be that your social media is lacking engagement. When you’re unsure what to do next with your nonprofit messaging, the answer is usually: try a story. Nonprofit storytelling using a testimonial leaves an impression on donors.
Post-pandemic donors are responding to email at greater rate than ever before. Savvy fundraisers can use this digital momentum to capture an emerging source of tremendous potential: planned giving donors.
Artificial intelligence is today’s most relentless buzzword, as teachers, bosses, online daters, and everyone else learns the advantages and disadvantages of allgorithm-predicted answers in our daily lives. But there is one place in your development department where AI does not belong.
Philanthropy is a longer-term option for making gifts to help people in need over multiple years’ time while charity focuses on immediate relief to the needy.
I’ve been fortunate to have had a long and varied career in philanthropy. And over the last 20-plus years, I’ve noticed five recurring, consistent themes that, for me, sum up what philanthropy is all about.
While the planned giving world isn’t exactly the wizarding world of Harry Potter, believe it or not, there really are some magic words — “power words,” if you prefer — that can make bringing home the endowment bacon a lot more likely.
Even the most socially adept among us need a little help to get the conversation started. That’s why we’ve developed these 15 donor conversation starters along with the “why” behind each one. Use them the next time you meet with a donor or prospect. They’ll help break the ice, establish trust, and get you started on the path to building a meaningful, mutually beneficial relationship.
Legacy society member brings girlfriend to all organization events. She also attends events without him. She puts off other members by over-imbibing and being more outspoken than Whoopie Goldberg.