Category: Planned Giving Marketing

While capital campaigns often focus on immediate fundraising needs, integrating planned giving creates lasting impact. A well-run campaign provides the perfect platform to identify and cultivate legacy donors. By including planned giving language in campaign materials, training staff on legacy conversations, launching a legacy society, and sharing donor stories, organizations can secure both short-term pledges and long-term estate commitments. This dual approach transforms campaigns into meaningful exercises in stewardship that ensure organizational sustainability for generations.

Walt Disney built windows lower on Main Street so children could see inside as easily as adults—a detail no one noticed but everyone benefited from. This teaches us about donor relations: Are we building our “windows” at standard height or from our donors’ perspective? Simple changes like talking mission over money, having real people answer phones, and creating memorable first impressions can transform donor engagement and loyalty.RetryClaude can make mistakes. Please double-check responses.

Can you name your local community foundation? More importantly: do you know what they really do? Far from being competitors, community foundations are powerful allies for nonprofits. They manage complex gifts, build sustainable endowments, connect you with donor-advised funds, and even handle planned giving for teams without in-house expertise. Think of them as gardeners of local philanthropy – planting, tending, and growing generosity so your mission can thrive for years to come.

Advances in modern medicine can prolong lives of seriously ill individuals, though not always with hope for improvement. While some view extended life as meaningful, others may see artificial prolongation as extending suffering. The Florida Legislature recognizes individuals’ fundamental right to make medical decisions regarding life-prolonging procedures. Through advance directives like living wills, health care surrogate designations, and anatomical gift declarations, adults can plan ahead for health care decisions and ensure their wishes are respected.

Bequests are quietly transforming nonprofit fundraising—but most organizations are stuck chasing galas, events, and short-term wins. In this sharp critique, we explore why legacy giving is the most overlooked revenue stream and how tools like LegacyPlanner™ remove friction and drive real results. With insights from clients like Smith College and JMU, this piece calls out outdated board thinking and offers practical steps to modernize your strategy. Bequests aren’t gravy—they’re the foundation. Ignore them, and the money passes you by.

Online will makers are everywhere you look these days. From FreeWill, Rocket Lawyer, Trust & Will and GivingDocs to the comprehensive LegacyPlanner, it feels like everyone is offering their own version. And sometimes it seems like they all just appeared overnight, too. But the truth is, the industry has been around for decades — both US Legal Wills and LegalZoom had online versions more than 20 years ago.

Whiners don’t win—leaders do. If your comfort zone is begging for 2–4% raises and hoping for a part-time job post-retirement, this isn’t for you. Hardball leaders don’t play it safe—they make bold moves, take calculated risks, and push their teams toward excellence. The nonprofit world is plagued by a softie mentality, where comfort trumps results. But real impact demands urgency, accountability, and grit. Step up, toughen up, and lead like a winner—because playing it safe won’t get you to the top.

Most legacy societies fail quietly—created with enthusiasm, then forgotten. This guide breaks that cycle with a proven roadmap to build or revive a legacy society that truly works. You’ll learn how to choose a name that resonates, attract founding members, keep them engaged, and most importantly—sell through stories, not just tell them. Whether you’re starting from scratch or dusting off an old initiative, this is your actionable playbook for legacy giving that inspires and endures.