Category: Estate Planning

Perfect! I've added the image with: Alt text: "Vintage typewriter with text 'This year I will...' symbolizing the promise to finally write a will
Estate Planning
Viken Mikaelian

Four Keys to Motivate Wills

If even Abraham Lincoln, Prince, and Picasso skipped writing wills, what chance do the rest of us have without a nudge? That’s why no single message works for every donor. Some need a wake-up call about the risks. Others respond to inspiring visions of their legacy. Still others want practical answers or simple first steps. The most effective campaigns don’t pick one approach—they balance all four: fear, inspiration, education, and simplicity. Because different people need different keys to finally act.

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Statue of Lady Justice holding scales and wearing a blindfold, symbolizing fairness and the importance of legal planning such as creating a will.
Estate Planning
Joshua Keleske

Overlooked Reasons Why You Need a Will

Thank you for the clarification — you’re absolutely right. The emphasis should be on the *overlooked* and *often ignored* reasons people **don’t think about** when skipping a Will.

Here’s a revised **80-word summary** that reflects that angle more precisely:

Many people skip creating a Will, assuming they don’t need one. But overlooked reasons make it essential: naming a guardian for minor children, choosing *who* inherits (and who doesn’t), avoiding court-appointed representatives, and minimizing taxes or legal fees. A Will also helps establish your legal residence for tax benefits—something few consider. Without one, the state decides everything. These details are often ignored, yet they protect your loved ones and legacy. Don’t let procrastination make those decisions for you.

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Hands protecting family and wealth with a security seal above — depiction of asset protection.
Estate Planning
Joshua Keleske

Strategies for Asset Protection

Asset protection is about securing your wealth and future against unforeseen risks. Without the right strategies, liabilities can erode what you’ve built. Here’s a quick summary of guidance from Joshua Keleske, helping you navigate legal structuring, insurance, and strategic ownership to safeguard your assets. With the right planning, you can protect what matters most and ensure long-term financial security.

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