Give and Take

Year-End Giving 2012

  With the presidential election behind us and the status quo retained, what does this mean for charitable giving as we approach year-end? Over the

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Comfort Zone Treadmill

Are You Sure You’re Ready to Excel? If you continue to do things in the same manner you have always done them, your results are

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There Is Money Out There
Giving
Viken Mikaelian

There Is Money Out There

But did you hear about the doggy hotel your nonprofit is competing with? $175 per night. Your pooch can enjoy a poolside room with a view ($50 extra), an evening backrub ($25 extra), and even a bedtime story ($20 extra).

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Nonprofits Are Not Special
Planned Giving Marketing
Viken Mikaelian

Nonprofits Are Not Special

That’s right. Being a charity doesn’t magically change business, economic, or marketing realities. So think like a business. Not like a nonprofit. Because the biggest

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The Cocktail Party Test: Is Your Enthusiasm Contagious?
Planned Giving Marketing
Viken Mikaelian

The Cocktail Party Test: Is Your Enthusiasm Contagious?

Fundraisers can make “civilians” a little nervous when they’re around. What comments do you get when you tell folks what you do? “Ugh, I could never ask strangers for money!” “Well, I hope you didn’t bring your begging bowl with you tonight – this is a friendly party.”

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Bequests are up, cash is down. Empower your donors to plan their will and invest their legacy in the cause they support the most.

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