CATEGORY

Wayne Olson

Wayne is Senior Director of Planned Giving at Shriners Children’s. His skills include tax law, donor solicitation and engagement. He is the author of three books, including Big Gifts Small Effort, which helps charities, fundraisers and boards understand and use planned giving to better their organizations. His newest book, The Disney Difference, shows nonprofits and for-profit corporations how to apply Disney-like principles to improve their organizations. In 2014 Fundraising Success Magazine honored him by awarding the Most Inspirational Speaker of the Year award.
An image of Walt Disney showing A Window on Walt's World.
Planned Giving Marketing
Wayne Olson

A Window on Walt’s World

Walt Disney built windows lower on Main Street so children could see inside as easily as adults—a detail no one noticed but everyone benefited from. This teaches us about donor relations: Are we building our “windows” at standard height or from our donors’ perspective? Simple changes like talking mission over money, having real people answer phones, and creating memorable first impressions can transform donor engagement and loyalty.RetryClaude can make mistakes. Please double-check responses.

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People Community Progress
Planned Giving Marketing
Wayne Olson

Give Donors Community

When raising funds, talking with coworkers or even with family, remember that we all want to belong. We all want to feel part of something. In everything you do look for ways to give your donors and staff community and you will succeed.

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Father and son communicating
Planned Giving Marketing
Wayne Olson

Make Your Words Work for You

We can have the greatest product, mission, or idea in the world, but if no one hears it, what good is it? At the same time, we can whisper a good idea, and it can change the world.

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An image of an angry-looking elderly white man holding a cell phone to his ear, to illustrate a PlannedGiving.Com blog about fundraisers needing to be willing to take the tough calls.
Planned Giving Marketing
Wayne Olson

Take the Cranky Calls

We all know them. The phone rings and the caller ID shows this is a call from someone who we know will be trouble. He or she is calling to complain, and it will not be pleasant. Around the room, people suddenly get busy so they will not have to take the dreaded call. Accelerate your career by taking the call!

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Giving Magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

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