Viken Mikaelian

The Planned Giving Newslet™
Uncategorized
Viken Mikaelian

The Planned Giving Newslet™

Unlike the traditional planned giving newsletter that is challenging to implement, the Newslet addresses your need to deliver your message in an affordable and expeditious manner.

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It’s the Marketing, Stupid.
Planned Giving Marketing
Viken Mikaelian

It’s the Marketing, Stupid.

Most nonprofits have a reversed Darwinian approach to new idea generation. Instead of survival of the “fittest” they strive for survival of the “safest.”

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Planned Giving: It's About Legitimacy
Planned Giving Marketing
Viken Mikaelian

Planned Giving: It’s About Legitimacy

Everyone focuses on the importance of planned giving from a financial perspective. When in fact, it’s about legitimacy and credibility. If you have both, the money will follow.

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Get Rid of Your Job-Hopping Habit Once and For All
Self Improvement & Career
Viken Mikaelian

Get Rid of Your Job-Hopping Habit Once and For All

Unfortunately, many in this industry are job hoppers. Why? Because truth be told, fundraising takes hard work and commitment, and many who land in fundraising tend to focus more on transactional duties than on doing their real job.

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Start your week with a laugh:
Planned Giving Marketing
Viken Mikaelian

CRATs, nOObs, and Other Acronyms

Like cell phones, social media and text messages, acronyms have taken over our lives. But we had planned giving acronyms long before the birth of texts. What else does a CRAT stand for? Read and find out.

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You Can’t Do It Alone
Self Improvement & Career
Viken Mikaelian

You Can’t Do It Alone

Study shows what successful people have in common: they spent a lot of time with someone who had been successful. In other words, they learned how to be successful. They had friends, mentors, influencers and coaches.

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