Viken Mikaelian

It’s Good Stewardship Tote bags are nice. Coffee mugs? Cute. But what if your nonprofit could offer donors something a little more … eternal? Introducing Gift-A-Grave™ — the only planned giving incentive that says: “If you leave us in your will, we’ll save you a spot in the ground. Because lasting impact deserves a lasting address” Permanence—the sine qua non of meaningful legacy. That’s right. Join our Legacy Society, and we’ll secure your final resting place. Because nothing screams legacy quite

Legacy Giving Isn’t About Forms—It’s About Follow-Through Lately, you’ve probably seen the headlines: “Half a million wills created.” “Ten billion dollars committed.” The dashboards are slick. The numbers are impressive. And yet—most of those figures live in a world of promises, not payments. A donor can add your nonprofit to their will today, and yes, that feels like a victory. But here’s the hard truth: you might see that gift in 2045. Or you might never see it at all. That’s

Bequests are quietly transforming nonprofit fundraising—but most organizations are stuck chasing galas, events, and short-term wins. In this sharp critique, we explore why legacy giving is the most overlooked revenue stream and how tools like LegacyPlanner™ remove friction and drive real results. With insights from clients like Smith College and JMU, this piece calls out outdated board thinking and offers practical steps to modernize your strategy. Bequests aren’t gravy—they’re the foundation. Ignore them, and the money passes you by.

Online will makers are everywhere you look these days. From FreeWill, Rocket Lawyer, Trust & Will and GivingDocs to the comprehensive LegacyPlanner, it feels like everyone is offering their own version. And sometimes it seems like they all just appeared overnight, too. But the truth is, the industry has been around for decades — both US Legal Wills and LegalZoom had online versions more than 20 years ago.