Viken Mikaelian

Online will makers are everywhere you look these days. From FreeWill, Rocket Lawyer, Trust & Will and GivingDocs to the comprehensive LegacyPlanner, it feels like everyone is offering their own version. And sometimes it seems like they all just appeared overnight, too. But the truth is, the industry has been around for decades — both US Legal Wills and LegalZoom had online versions more than 20 years ago.

Whiners don’t win—leaders do. If your comfort zone is begging for 2–4% raises and hoping for a part-time job post-retirement, this isn’t for you. Hardball leaders don’t play it safe—they make bold moves, take calculated risks, and push their teams toward excellence. The nonprofit world is plagued by a softie mentality, where comfort trumps results. But real impact demands urgency, accountability, and grit. Step up, toughen up, and lead like a winner—because playing it safe won’t get you to the top.