SERVICES
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Planned Giving Toolkit

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Planned Giving Videos

Toolkits and Do-It-Yourself Solutions

Donor Album
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Direct Mail (Postcards and More)

Brochures

Estate Planning Guides

Surveys

Donor Interview & Story Composition

Online Will Planners
Market. Close. Track.
Our "bequest makers" simplify your life.

Consulting Services
LEGACY GIVING IN A BOX
Legacy Giving in a Box
The Box serves any size nonprofit with a small shop on a tight budget that prefers a “do-it-yourself” approach.
Includes

Planned Giving Website

Will Planner

Marketing and Outreach

Back Office Operations

Stewardship

Wills & Estate Planning Statistics
PUBLICATIONS

101 Questions That Unlock Planned Gifts
Clients only.

Pocket Guides
Learn how planned gifts work.

Giving Magazine
For those who drive change — not watch it. Join the top 1%.

Gift Comparison Charts
Compare planned gifts side-by-side.
ABOUT
About PlannedGiving.com

About Us

History

Importance of Planned Giving

Your Team

Meet the CEO
Company Assets

Philanthropy.org

Bequests.com

MajorGifts.com (Courses)

GiftPlanning.org

Planned Giving Boot Camp

What Is Planned Giving

Importance of Planned Giving

Why You Need a Planned Giving Website

Convince Your Board

Planned Giving Glossary

Frequent Questions

Resources

Client List
75 Social Media Facebook Posts
Get donors thinking about planned giving and remind them that your organization is ready and able to accept planned gifts.

Company Assets

Give and Take

Visionary Voices
CONTACT

Tom Ahern

Planned Giving Marketing

“Inoffensive” is the Wrong Star to Wish On in Direct Mail Marketing

“The appeal letter has had a huge impact! We are starting to get in responses to the appeal — some very positive … and some very angry. We can’t do this again.”

Tom Ahern December 6, 2022 No Comments

Bequests

Are You Sending Out Death Brochures?

That canned “planned giving newsletter” you’re paying for is viewed by your recipients as a “death brochure” and is going right into the trash. Spend your money wisely. (By Tom Ahern)

Tom Ahern April 27, 2018 No Comments

No Short Cut to Planned Giving Ethics

The idea of ethics, as an active, engaging, and permeating part of what we do, falls well short of where it needs to be in our daily routine.

Tom Ahern March 15, 2011 No Comments

Legacy Giving in a Box

Includes

Tom Ahern

“Inoffensive” is the Wrong Star to Wish On in Direct Mail Marketing

Are You Sending Out Death Brochures?

No Short Cut to Planned Giving Ethics