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Jesse Park

Jesse Park, at heart, is a marketer and strategist who cares about helping organizations move forward. Overseeing a talented team, Jesse has the pleasure of working with a number of leading nonprofit and educational institutions each year, helping them achieve success and advance their fundraising efforts. Jesse regularly speaks at regional nonprofit and educational conferences on fundraising. Under his leadership as President, amplifi has won numerous awards and accolades for their work with nonprofit clients. Jesse has 4 kids, 4 cats, and 2 dogs; and resides in Northwestern New Jersey with his spouse of 21+ years.
Hand holding phone showing legacy and annual giving ad, with mailer and website in background
Planned Giving Marketing
Jesse Park

Promoting Legacy Giving in Your Annual Fund Communications

Too many nonprofits miss easy opportunities to remind donors about legacy giving in their annual fund communications. While major campaigns focus on “demystifying legacy giving,” simple tweaks in regular outreach can be just as effective. Add a legacy message to your email footer, highlight donor stories, include a subtle legacy ask in year-end appeals, and train your team to introduce the idea naturally. Legacy giving isn’t just for the wealthy—it’s about impact. Small adjustments today can inspire transformational gifts tomorrow.

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Jesse Park April 1, 2025 No Comments
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Free Online Will & Estate Planning Tool for Charitable Giving

A donor-facing estate planning tool designed to help document charitable intent.

Giving Magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

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