Planned Giving Marketing
Are You In the Top 1%?
Funders, donors, and board members judge your nonprofit by completely different standards than you judge yourself. They look for long-term stability, professionalism, and future readiness—within seconds. A visible planned giving presence answers all of that instantly. The top 1% have it. The rest don’t. Visibility signals stability. Stability builds trust. And trust drives gifts.
Viken Mikaelian
November 19, 2025
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