Planned Giving Marketing
Planned Giving Is a People Business. Not a Legal Business.
Planned giving doesn’t fail because fundraisers don’t know the tax law. It fails because they lead with it. Legacy gifts start with emotion, memory, and trust—not payout rates or IRS code sections. Planned giving is a human decision that requires legal execution, not the other way around.
Viken Mikaelian
November 6, 2025
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