
Planned Giving Marketing
Putting Your Donor’s DAF Into Drive
Donor-advised funds (DAFs) are booming – but are they really fueling philanthropy, or just idling in park? While donors enjoy tax breaks, flexibility, and investment growth, too many DAF dollars sit untouched for years instead of reaching the nonprofits that need them most. With over $200 billion held in DAFs nationwide, the opportunity is massive, but only if fundraisers know how to spark action. Here’s how to shift DAFs from parked potential to powerful impact.