Planned Giving Marketing
Argyle Socks
“Socks again???” A childhood lesson taught me gratitude matters more than the gift. In philanthropy, the same truth holds: donors remembered with sincere thanks give again. One genuine thank-you call transformed a modest supporter into a six-figure benefactor. Authentic appreciation doesn’t just acknowledge—it builds legacies and lasting partnerships.
Viken Mikaelian
October 29, 2025
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