Planned Giving Marketing
The $10 Billion Promise: Why “Committed” Isn’t “Collected”
Legacy Giving Isn’t About Forms—It’s About Follow-Through Lately, you’ve probably seen the headlines: “Half a million wills created.” “Ten billion dollars committed.” The dashboards are slick. The numbers are impressive. And yet—most of those figures live in a world of promises, not payments. A donor can add your nonprofit to their will today, and yes, that feels like a victory. But here’s the hard truth: you might see that gift in 2045. Or you might never see it at all. That’s
Viken Mikaelian
September 25, 2025
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