CATEGORY

September 17, 2025

An image of a woman laughing at donor thank-you videos on computer.
Planned Giving Marketing
Joe Garecht

How to Use One-Minute Donor Thank-You Videos to Steward Your Donors

A few weeks after donating to a youth literacy nonprofit, my friend Elena received a surprising email. It wasn’t the usual automated receipt or slick newsletter, but instead was a short video from a second-grade teacher. In the video, the teacher stood in her colorful classroom, holding up a book. “Hi Anne,” she said with a smile. “Thank you so much for your generous support. Thanks to you, my students were able to take home their very first books this

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Giving Magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

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