Planned Giving Marketing
A Window on Walt’s World
Walt Disney built windows lower on Main Street so children could see inside as easily as adults—a detail no one noticed but everyone benefited from. This teaches us about donor relations: Are we building our “windows” at standard height or from our donors’ perspective? Simple changes like talking mission over money, having real people answer phones, and creating memorable first impressions can transform donor engagement and loyalty.RetryClaude can make mistakes. Please double-check responses.
Wayne Olson
August 28, 2025
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