New Opportunities
$100K Bequest vs $10K Check: Which Gets Applause?
A $100,000 bequest barely gets a pat on the back, while a $10,000 check today earns applause, credit, and bonuses. That’s the real problem: behavior follows recognition, and recognition follows reporting. Until you start tracking, crediting, and celebrating legacy commitments like major gifts, your program will keep limping along—underfunded and overlooked. The fix is simple. Reward what matters.
Viken Mikaelian
August 16, 2025
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