Stewardship and Relationships
Trust is The Most Important Element of Fundraising
Achieving trust doesn’t happen overnight. Yet it is the most important element of fundraising for your nonprofit organization. Building trust takes time, persistence, consistency, and dedication. It also takes audience awareness of your “brand.” And creating that awareness means consistent marketing — an investment far too many nonprofits are afraid to make.
Viken Mikaelian
March 24, 2022
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