Planned Giving Marketing
Leave the News on CGA Rates for Wall Street
If you’re advertising that annuity rates are about to go down, you’re essentially shouting “Come and get it before it’s too late!” That makes you sound like you’re Kmart, running a Blue Light Special. Leave the CGA rates (charitable gift annuity rates) to wall street!
Viken Mikaelian
June 11, 2020
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