November 4, 2011

The Digital Marketing Myth Are you relying exclusively on digital tools to run your planned giving program? Think again. Many fundraisers and now advisors depend entirely on outsourced electronic solutions—tax reference libraries, gift law articles, automated emails, and complex calculators—while abandoning proven traditional methods. This shortsighted approach undermines fundraising effectiveness. As someone deeply involved in digital marketing myself, I offer this perspective with firsthand knowledge of both its power and limitations. Learning From Digital Giants Consider Google—the undisputed leader in