September 28, 2010

A friend once relayed an anecdote about simple, effective communication that turned out to be a near-perfect teaching moment for fundraisers. Not because it involved a campaign, a brand, or a consultant—but precisely because it didn’t. She was helping out an elderly couple who lived down the hall of her apartment complex. The wife had a serious health condition that had suddenly worsened, leaving her largely confined to bed. My friend stepped in to help them find a hospital-style bed—quickly,