Day: March 24, 2009

Colorful digital network of human icons symbolizing segmentation and personalized marketing strategies.
Planned Giving Marketing
Viken Mikaelian

Age-Based Marketing: Rest in Peace (And Good Riddance)

Age-Based Marketing isn’t just outdated—it’s brain-dead. Today’s 60-year-olds are launching businesses, not shuffling off to Florida in a golf cart. If you’re still segmenting donors by age, you’re marketing like it’s 1985. Planned giving requires intelligence, nuance, and relevance. Want real results? Stop guessing based on birthdates. Start targeting based on behavior, mindset, and motivation. Because nothing says “lazy fundraiser” like treating a 45-year-old entrepreneur like a retiree.

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