Viken Mikaelian was the first to bring planned giving to the Internet back in 1999. Since then, his firm PlannedGiving.com has helped over 3,200 non-profits get their planned giving programs online and to successfully implement multi-channel marketing to promote planned gifts.
Visit Mikaelian.com for more information and over 100 testimonials.
This page is updated after each presentation and distributed with valuable resources to all attendees.
This high-energy presentation motivates participants to take real-world action steps. Attendees will leave invigorated and armed with new and practical ideas they can use to promote planned gifts and build broader awareness. Plenty of examples from the serious to the outrageously creative.
By the end of this session, attendees will have learned:
We focus on twelve “Trust Levers” applicable during any economic cycle. We will show you how to measure strengths and weaknesses of your communications to develop an optimal strategy to relate authentically to raise more and larger gifts.
Trust is the currency of transactions. Relationship equity is built on trust.
Viken Mikaelian, Founder and CEO
Viken Mikaelian was the first to bring planned giving to the Internet back in 1999. Since then, his company PlannedGiving.com has helped over 3,200 non-profits establish their planned giving programs online.
Many people make a living by complicating planned giving. Viken makes his by keeping it simple. He shoots straight, keeps things practical, and adds a welcome splash of flavor to otherwise vanilla topics.
Viken has presented at over 500 fundraising events, currently publishes Giving Tomorrow magazine and Major Gifts Today. He’s also authored over 1,500 white papers.
Viken is a graduate of the University of Pennsylvania.
“You should have more speakers like Viken speak at our meetings. Marketing is critical to our success.”
Board Member, Program Chair
Pittsburgh Planned Giving Council
Reach out! We look forward to hearing from you soon.
We value your privacy and keep your
information private. We do not spam.