Current Topics

Planned Giving Marketing, Relationships

Viken Mikaelian was the first to bring planned giving to the Internet back in 1999. Since then, his firm has helped over 3,200 non-profits get their planned giving programs online and to successfully implement multi-channel marketing to promote planned gifts.

Visit for more information and over 100 testimonials.

This page is updated after each presentation and distributed with valuable resources to all attendees.

You Don’t Need to Learn Another Language to “Get” Planned Giving

This high-energy presentation motivates participants to take real-world action steps. Attendees will leave invigorated and armed with new and practical ideas they can use to promote planned gifts and build broader awareness. Plenty of examples from the serious to the outrageously creative.

By the end of this session, attendees will have learned:

  • How to borrow tricks from for-profits to close more and larger gifts.
  • How to avoid killer mistakes that alienate prospects and squander budgets.
  • Solid marketing principles: What works and what doesn’t when it comes to promoting planned gifts.

How To Identify Drivers of Trust to Strengthen Relationships

We focus on twelve “Trust Levers” applicable during any economic cycle. We will show you how to measure strengths and weaknesses of your communications to develop an optimal strategy to relate authentically to raise more and larger gifts. 

Trust is the currency of transactions. Relationship equity is built on trust.

One can choose to go back toward safety or forward toward growth.

Abraham Maslow

Viken Mikaelian, Founder and CEO

Viken Mikaelian was the first to bring planned giving to the Internet back in 1999. Since then, his company has helped over 3,200 non-profits establish their planned giving programs online.

Many people make a living by complicating planned giving. Viken makes his by keeping it simple. He shoots straight, keeps things practical, and adds a welcome splash of flavor to otherwise vanilla topics.

Viken has presented at over 500 fundraising events, currently publishes Giving Tomorrow magazine and Major Gifts Today. He’s also authored over 1,500 white papers.

Viken is a graduate of the University of Pennsylvania.

“You should have more speakers like Viken speak at our meetings. Marketing is critical to our success.”

Jim Sismour
Board Member, Program Chair
Pittsburgh Planned Giving Council

Reach out! We look forward to hearing from you.


We value your privacy and keep your
information private. We do not spam.