CATEGORY

prospect

Bronze sundial casting a long shadow on stone, symbolizing timelessness and enduring values in fundraising.
Stewardship and Relationships
Viken Mikaelian

Why Timeless Fundraising Strategies Crush Fads, Gimmicks, and Quick Fixes

Trendy fundraising tactics come and go—usually with little to show for it. The nonprofits that win big gifts and long-term loyalty understand one thing: donors are deciding if you’re worthy of their legacy. This article pulls no punches. It’s a call to abandon gimmicks and build something lasting. If you’re serious about donor trust, planned giving, long-range impact—and your career—this isn’t just another blog post. It’s your wake-up call.

Read More »
Viken Mikaelian May 12, 2025 No Comments
What every modern fundraiser thinks they need to become after addressing a donor as “Mr.” instead of “Dr.”. Spoiler: You don’t.
Planned Giving Marketing
Viken Mikaelian

Don’t Apologize. Cash the Check.

Originally Published September 16, 2010. Updated for January, 2025. Apology Not Accepted: Why You Shouldn’t Beg for Forgiveness in Fundraising A few years back, I was lying on a beach with my wife, margarita in hand, enjoying the sound of the waves and the luxury of ignoring my phone. Naturally, that’s when it rang. On the other end was a client, panic vibrating through his voice like a dentist drilling too close to the nerve. “I’m going to have to

Read More »
Viken Mikaelian January 24, 2025 No Comments
LegacyPlanner™ Logo

Free Online Will & Estate Planning Tool for Charitable Giving

A donor-facing estate planning tool designed to help document charitable intent.

Giving Magazine, Karen Alonso on Cover, United Way Las Vegas, AFP Chapter President

Giving Magazine

For those who drive change — not watch it. Join the top 1%.

>