Blended gifts can also be an effective way for a donor to reach a certain cumulative giving threshold. Many organizations have started cumulative giving societies with minimum threshold for inclusion at $1 million with significant recognition and exclusive events. A blended gift can allow a donor to reach that threshold amount and be included in that society. Consider a long-serving board member who is important to the organization but who does not have the same financial capacity as other members. A blended gift can be a way for him to be included in the society and recognized alongside his wealthier peers.
Our role is to encourage our donors to be as generous as they can and to deepen their relationships with our organizations. Blended gifts are an excellent method of accomplishing both of those goals.
Stuart P. Sullivan is Chief Development Officer of Shriners Hospitals for Children. At the time of this article he was Senior Vice President with Graham-Pelton. He has served in executive positions at The Children’s Hospital of Philadelphia, Temple University, the University of Pennsylvania, and Roanoke College.