Advisor Planned Giving Brochures

More and more advisors are influencing their clients on charitable giving.

But Brace Yourself

Most advisors and attorneys do not understand how planned gifts work. That is, the people counseling your donors on how to manage their assets are missing out on an opportunity to weave estate planning into charitable giving. [Our research] [US Trust research on advisors and planned giving]

It’s not a criticism, just a fact. Why? Charitable planning is a small component of the training a commercial advisor receives. Therefore, unless one takes the initiative to seek further education, charitable planned gifts are simply not in their tool bucket.

Well, since financial, estate and charitable planning all go hand-in-hand, it’s time to put planned giving in the tool bucket.

Another Challenge

Many advisors feel they are in competition with the charity. Our brochures show why being charitably-minded can expand their business.