Planned Giving Micro Website

The Turnkey, Donor-Friendly Website That Builds Legacy Gifts

  • Establish Credibility and Trust Instantly
  • Inspire Your Board to Act
  • Jumpstart Legacy Gifts
  • Boost Annual Gifts
  • Advance Your Career
  • Turn Donors Into Lifelong Advocates

Big Impact. Small Price.

Launching or expanding your planned giving program? The LegacyMicro planned giving website (sample) is the smartest, simplest, and most affordable way to get started—just $995 per year.

  • All key planned gifts covered—explained in plain language with engaging videos that speak to your donors.
  • Always on—your LegacyMicro site works quietly in the background, 24/7, with zero extra effort from your team.
  • Can host the LegacyPlanner™—a free online will-planner for donors.
  • Pairs perfectly with your Ways-of-Giving brochures to drive more legacy conversations.

At $995 per year and zero-hassle setup, it’s a no-brainer. Start building your planned giving pipeline today.

(Also available for Churches and Financial Advisors.)

No Excuses

A survey of 1,200 nonprofits revealed the top reasons most organizations don’t pursue planned gifts:

  1. Lack of resources
  2. Lack of time
  3. Unsupportive leadership

Are your excuses #1 and #2? We just eliminated them.

If it’s #3, we can help. We offer practical advice, primers, and educational tools designed to engage and align your leadership. Showing your board the value of planned giving is a game-changer—and we’re here to guide you.

Illustration of a fundraiser on a path to success.

What You Get

  • Planned Giving Microsite
  • All Planned Gifts Explained
  • Typical Donor Profiles Per Gift Type
  • Explainer Videos of Gift Plans
  • Video: What Is Planned Giving?
  • Optional Online Will Planner
  • Over 50 Frequent Questions Donors Ask
  • Over 75 Advisor Calculators
  • Automatic Tax and Legal Updates
  • Bequest Language, Advisor Page
  • Marketing Guide with Sample Calendar
  • IRA Rollover (QCD) Solicitation Letter
  • Ultimate Quick Reference Planned Giving Pocket Guide (3 copies)
  • GIVING Magazine

Frequent Questions

How do I get started?

After you purchase the product you will receive an email requesting:

  • The “formal” and “short name” (if any) of your organization.
  • Photos (up to 3) for the banner (or we can choose stock).
  • Your contact information; contact information of any other team members (if any; up to 3 more). Photos are welcome.
  • If there are any specific gift plans you do not want us to include. (Don’t want a CRUT or a PIF? We’ll turn off the switch.) We can provide guidance on this.
What will the URL/site address be?

This will be given to you when it is done. But it will be a very simple link under planned.gifts (a trusted URL that we own that also helps you with SEO on Google). The link will most likely be: yourname.planned.gifts.

Can I have a custom URL?

Not at this time.

Do I get to approve the website?

Yes. But there is really not much to approve other than your photo and making sure your name is correct throughout.

This is a turnkey product and it’s designed to be quick and inexpensive.

How does the website go live?

We’ll send you a URL, along with simple instructions. Pass these along to your IT manager/website design team. It should take them about 2 minutes to connect the microsite to your organization’s main site.

Anywhere and everywhere you can. The more visibility, the better.

Here are some smart places to add your link:

  • On any donation or giving pages
  • In a drop-down menu from your homepage
  • Inside staff email signatures
  • Within donor stories on your website or newsletter

For example, you can add this text at the end of a donor story:

“You too can make a gift that costs nothing during your lifetime.”
(Link this to your Micro Website)

These context-sensitive links not only improve donor engagement—they also boost your visibility in search engines like Google, Yahoo, and DuckDuckGo.

How much customization can I do?

Very little—and that’s by design.

The LegacyMicro website is meant to be turnkey, not customizable. That’s exactly how we keep the price low and the setup fast.

Here’s what you can customize:

  • Your banner photo
  • Your organization’s name throughout (including a conversational “short name” or abbreviation)
  • Your team’s contact info, photos, and optional LinkedIn links
  • Some color to match your branding

If you’re looking for a more customizable solution with expanded content, interactive tools, and a deeper donor experience, check out our full-featured planned giving websites and gift planning platforms.

Remember: If your organization has an internal branding police, this probably isn’t the right product for you. This site is built for speed, clarity, and donor impact—not branding debates.

Can I eliminate certain gift plans?

 Yes—and we’ve already thought of that.

Not every nonprofit wants to promote or accept every type of planned gift. During setup, you’ll receive a straightforward checklist where you can select only the gift types that fit your organization’s goals.

This Micro Website is designed to get you started quickly and easily.

Interested in more complex gifts—like real estate, bargain sales, and beyond? We’ve got advanced resources and solutions to help you expand when the time is right.

Why can't I request editorial revisions?

The content on your Micro Website is powered by a centralized platform. This allows us to keep the product affordable, consistent, and compliant.

Editorial revisions aren’t available because:

  • The content is infused from a shared database, and changes would affect all nonprofits using the platform.
  • Custom edits would be costly and time-intensive, defeating the purpose of a turnkey solution.

That said, any suggested changes are reviewed by our team—including two attorneys and a professional copywriter. We only consider updates if they:

  • Enhance clarity or effectiveness
  • Appeal to a broad audience of nonprofits

We serve everyone from small local charities to major institutions like Harvard Business School and the American Heart Association. If you need more flexibility, our robust planned giving websites offer custom content and deeper editorial control.

How long does it take to go live?

 Less than a week—assuming we have all of your information.

As soon as you purchase the service, you’ll receive a link to a quick setup form. It takes 5 minutes or less to complete.

The sooner you submit it, the sooner we’ll begin—and your LegacyMicro Website can be live in just a week or two at the most.

Simple. Fast. Turnkey. And yes, affordable—just the way it should be.

Why is this so inexpensive?

Because we get it—not every organization has the same needs or the same budget.

This is our way of helping you get started and supporting your growth. We’ve intentionally kept this product at a barebones minimum so we can offer it at a price that works for nearly everyone.

We hope you understand why extra features aren’t included at this price point—it’s how we keep things fast, simple, and incredibly affordable.

When you’re ready for more, we have robust solutions waiting for you.

How much work do I have to do?

This is a turnkey product. We do all the work.

Why a planned giving website?

Because cash isn’t where the wealth is—and trust is everything.

Only 5% of the nation’s wealth is in cash. The rest is held in assets like real estate, stocks, and retirement accounts. To access those gifts, your organization needs to show it’s ready, capable, and knowledgeable.

A planned giving website is your first step. It:

  • Educates donors about their options

  • Signals authority and professionalism to your peers

  • Builds trust with supporters looking to make a meaningful legacy gift

This isn’t just a marketing tool—it’s a statement of credibility.

The next step? Equip your team with gift planning brochures—the reliable, easy-to-understand materials that are the bread and butter of every successful legacy giving program.

Together, these tools position your nonprofit as a serious player in planned giving—both online and in the eyes of your donors.

Can I host your content on our servers?

Our goal is to save you time and aggravation. At only $995 per year, it will cost you more (in time and money) to implement such a product yourself. We also keep the content fresh on a regular basis, add/tweak features, announce tax law updates, improve the platform, etc.

In addition, our content is copyrighted and can only be hosted on our servers. So focus on what you do best… raising money!

Is planned giving really that important?

 

Absolutely. Planned giving is one of the most powerful (and often overlooked) fundraising strategies available to nonprofits.

Here’s why it matters:

  • It demonstrates credibility.
    Having a planned giving program shows donors, board members, and peers that your organization is legitimate and forward-thinking. It signals permanence and stability.

  • It’s not just for the wealthy.
    Planned gifts are often made by everyday donors—not just millionaires. Anyone can leave a legacy.

  • It multiplies giving.
    The average planned gift is 200 to 300 times larger than a donor’s largest annual gift. Even a handful of legacy gifts can transform your organization’s future.

Want proof? Read this article on Philanthropy.org about why planned giving matters more than ever.

Can you help me with direct mail and brochures?

We offer far-above industry standard planned giving marketing solutions and collateral, such as direct mailbrochures, and estate planning toolkits, just to name a few. We also have numerous leave-behind pieces for donors and board members such as Estate Planning Guides for women, Bequest brochures in Spanish, and more.

I've seen similar products cost thousands more.

You’re absolutely right—many similar solutions cost thousands more.

We’ve kept the LegacyMicro Website affordable by eliminating costly customizations and extensive branding options. That simplicity is what makes it so quick to launch and easy to maintain.

If your organization has an internal branding police, this probably isn’t the right product for you. This site is built for speed, clarity, and donor impact—not branding debates.

It’s a starter solution—perfect for getting your planned giving program off the ground without overwhelming your team or your budget.

As your program grows, we hope you’ll stay with us and explore our more robust planned giving marketing solutions, designed for deeper engagement and greater customization.

Difference between a Micro Site and Legacy Giving in a Box?

Here’s a PDF that clearly outlines the differences.

Can I have an online will planner?

Yes. Please inquire as that’s a separate contract.

Payments Made Simple

Ready to purchase? Click here. It’s as easy as buying coffee on Amazon.

We accept all major credit cards—a fast, secure, and efficient way to pay. It’s also one of the ways we keep expenses down, since invoicing and billing add extra costs (and headaches).

Thank you for helping us stay lean and focused on what matters: serving you better.

There Is a Catch

Please read before subscribing.

A Fast, Affordable Way to Launch Your Planned Giving Presence

Our Microsite gives you a robust, affordable planned giving website—fast. No muss, no fuss. It’s a simple, effective way to show your board, donors, and the world that you’re now in the planned giving business—with the added bonus of making you easier to find on Google.

To keep costs low and turnaround time quick, this platform uses a pre-designed, streamlined system. As a result, customization is limited by design—not by reluctance. This approach allows us to deliver a high-quality product at an unbeatable price.

If your organization requires full creative control or strict branding compliance, we recommend one of our more advanced options:

These solutions offer greater flexibility, deeper customization, and comprehensive features for organizations with more complex needs.

Please reach out. Note: if you give us your mailing address (or PO Box), we’ll send you a complimentary Planned Giving Gift Comparison Chart. 

Please select:
How did you hear about us?

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Reasons You Need the LegacyMicro Planned Giving Website

  1. Compete with larger nonprofits at a fraction of the cost.
  2. Affordable and budget-friendly.
  3. High return on investment (ROI).
  4. Enhances your professional reputation.
  5. Simple setup: we do the work.
  6. Includes professional explainer videos.
  7. Designed for donors and their advisors.
  8. Optional will-planner integration.
  9. Works in the background, even if planned giving isn’t your focus.
  10. Created by the pioneers of online planned giving.