Why Donor-Centered Marketing? Because talking to yourself is not an option.
Many years ago, for my sins, I did time on the editorial staff of a major urban “alternative newsweekly.” During that time I overdosed daily
Many years ago, for my sins, I did time on the editorial staff of a major urban “alternative newsweekly.” During that time I overdosed daily
I was lying on the beach with my wife a few years back when a client buzzed through my cellphone, declaring in a sorrowful voice,
You’ll find it up there at the top of the list of disillusioning truths: “There ain’t no free lunch.” It’s true in fundraising, of course;
There’s something graceful about smart marketing messaging. Maybe that’s why it works. And fundraisers competing for charitable dollars need every advantage they can get in
How do you view planned giving? Is it simple, or complicated? One of the biggest misunderstandings I see in the non-profit world is the mistaken
More than 40 years ago, comedian Steve Martin did an inflation routine that featured the line, “Gee, I got four dollars; I think I’ll throw
Johnny has done something more: He has contributed over $156 million dollars from his estate to a variety of charitable groups.
“I don’t need to be recognized,” the donor commented, “but a sense of individual appreciation such as a personal thank-you goes a long way.”
Is Altruism an Endangered Attribute? What if the “I” in “iPad” turned out to be Gordon “Greed is good” Gekko from the movie WALL
The economy in 2008 was challenging. But what’s scarier than your 401k statement? Writing a year-end appeal to your donors and supporters in this economic
Making Estate Planning Accessible, Simple, Personal, Secure and FREE!
Bequests are up, cash is down. Empower your donors to plan their will and invest their legacy in the cause they support the most.
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